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Re: Horner

Tom Horner Facebook Ad - 05/18/10

Image by DavidErickson via Flickr

Was just thinking about how the current strategy of the local leftymedia and maybe of the Dayton campaign (the ads focused on Horner are from the Alliance for a Better Minnesota, and they get $ from another umbrella group that got a lot of $ from Dayton’s exwife and several other Dayton family members) regarding Tom Horner are trying to make him look more “Republican.” In theory the strategy is good, it should attract GOP votes to Horner and bring liberal votes to Dayton.

Maybe it will work. However, I think the strategy is a wrong one. It gives Tom Horner a lot of free press and increases his nameID. The best strategy regarding IP candidates, from the DFL perspective, is to simply ignore them. If anything, I would produce a campaign calling the IP “DFL-Lite” and try to win back wishy-washy but generally liberally minded people back to the DFL.

What should Emmer do? Nothing. Horner is simply not taking votes away from Emmer that he hasn’t already lost (Arne Carlson Republicans and those who won’t vote Emmer because of the DUI stuff). Would I have Emmer answer the DUI ads? Maybe. But probably not. Focusing on economic issues (taxes/business) is the best and simplest strategy.

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