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  • April 2010
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links for 2010-04-16

  • Quote:"A recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven. The study showed participants pictures of men endorsing certain products. In some photos, the men were clean-shaven. In others, the same men had beards. Participants thought the men with beards had greater expertise and were significantly more trustworthy when they were endorsing products like cell phones and toothpaste.

    // I've had arguments with people who tell me a clean shaven person is more "trrustworthy". I've never believed that. But then again, I was stupid enough to believe stories about Abraham Lincoln. But now it's nice to have some real evidence to the contrary.

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