People Choose News That Fits Their Views
News readers gorge on media messages that fit their pre-existing views, rather than graze on a wider range of perspectives. In other words, they consume what they agree with, researchers say.
The finding comes out of a recent study which tracked how college students spent their time reading media articles on hot-button issues such as abortion or gun ownership.
Unsurprisingly, students gravitated toward articles that supported their views.
Fairly straight forward. People seek out those things that re-enforce their own beliefs, what could possibly be biased about this article?
People with stronger party affiliation, conservative political views, and greater interest in politics proved more likely to click on articles with opposing views, according to the Ohio State study.
“It appears that people with these characteristics are more confident in their views and so they’re more inclined to at least take a quick look at the counterarguments,” Knobloch-Westerwick noted.
Oh yes, of course. Conservatives read both sides only because they’ve been so brainwashed they couldn’t possibly be open minded or thoughtful. They’re just stupid conservatives who can’t understand brilliance when they see it.
However, Knobloch-Westerwick added that her latest study was not designed to assess reader motives, and that she hopes to more carefully study the issue in the future.
D’oh. Didn’t have the numbers to fudge those conclusions, so you just made some stuff up. Good call.
It’s hard to seperate the bias of the reporter from the bias of the study authors, but you get the point. I’ve exaggerated the completely made up conclusions about conservatives, not much though.
Maybe journalists need consciousness raising excercises to discover the true nature of their society.